Top 5 Social Apps Performance in Israel Q2 2024

In Q2 2024, the top 5 social apps in Israel—TikTok, Instagram, Facebook, Threads, and Me - Caller ID & Spam Blocker—exhibited dynamic trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of their performance.

TikTok

TikTok saw a significant rise in weekly revenue, starting from approximately $192K at the beginning of April and peaking at $318K by the end of June. Weekly downloads mirrored this upward trend, beginning at around 27K and reaching over 44K by mid-June. Active users remained consistently high, fluctuating between 4.5M and 4.7M throughout the quarter.

Instagram

Instagram experienced steady revenue growth, starting from $15.8K in early April and peaking at $31.2K by mid-June. Downloads remained relatively stable, averaging around 23K to 25K weekly. Active users consistently hovered around 4.6M, with slight increases and decreases throughout the quarter.

Facebook

Facebook maintained a stable revenue, starting at $5.7K in early April and fluctuating slightly to end at $6.7K in late June. Weekly downloads showed a minor increase from 19.9K to 22K over the quarter. Active users saw minimal fluctuations, remaining steady at around 5.1M.

Threads

Threads did not generate revenue during the quarter. However, it saw a consistent increase in downloads, starting at 16.3K and peaking at 24.9K by early June. Active users grew from 191K in early April to a peak of 293K in early June, before slightly declining to 240K by the end of June.

Me - Caller ID & Spam Blocker

Me - Caller ID & Spam Blocker showed a steady increase in revenue, starting at $19.2K and reaching $32K by mid-June. Downloads fluctuated slightly, averaging around 7.7K to 8.6K weekly. Active users saw a gradual increase, starting at 1.09M and ending at 1.13M by the end of June.

For more detailed insights and comprehensive data, visit Sensor Tower.